#shifthappens and what happened there

 

#shifthappens ShiftCon social media conference

As I mentioned before, I spent the last weekend in Los Angeles, California with an amazing group of women (and I heard there were some men attendees, but I never directly spoke to any except Gary Hirshberg). We all have different areas of focus; real food, organic, living waste-free, toxicant avoidance, pesticide reform, fitness, wellness, or nutrition. But what we had in common is the desire to shift the paradigm in this country. You can see our social media conversations by searching the #shifthappens hashtag on your favorite social media platform (we’re everywhere!).

I learned from the speakers, discussions, and side conversations this weekend that what we need to do is ask for what we want. It’s that simple. It’s so simple that you can do it too!

We are all in different places on our journeys to live more consciously. When we learn that the things we eat, what we put on our skin, what we buy for our children contain toxins that are making us sick, we can choose to be more and more afraid, to withdraw further into fear and paranoia… OR… Or we can vote with our wallet and seek out alternatives. We can choose not to participate in this cycle of cheap chemicals.

But it doesn’t even have to be as difficult as changing brands: we shouldn’t have to stop going to Starbucks. Instead, we need to be asking Starbucks to change(I did this weekend and I got some Twitter flack for it, as did several others involved in the Starbucks #organicmilknext campaign). I heard over and over from people like Robyn O’Brien and Vani Hari that when enough consumers ask a company to make a change, they respond. Chipolte did. Kraft didSubway did. Disney did.

You might notice those are not small companies, but they changed their ingredients. Why? Not because of regulation or legislation — but due to consumer demand. Of course, we will still work on the legislative front. Right now there are GMO labeling initiatives in Colorado and Oregon. If you are in those states, please vote for labeling!

I, however, am not in a state that is ever likely to vote to label GMO’s. So all I can do is vote with my dollars and ask for change. I’m hoping to document a little more of both sides of my ongoing journey for conscientious change in the next few months, so stick with me!

I’d like to close this post with the trailer for a movie that ShiftCon founder has been working on. I will keep you posted on places you can see this film when it begins showing!

“A New Resistance” Teaser Trailer from Unacceptable Levels on Vimeo.

8 thoughts on “#shifthappens and what happened there”

  1. It was so fun to spend some time with you Jenny. I think you’re doing amazing work and I couldn’t be more excited for this next phase of work we transition into. Here’s to increased transparency, consumer choice and sensible regulations!

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