Green For The Mainstream: I’m speaking at ShiftCon 2015!

Remember ShiftCon social media conference last year?! It was like a huge party of all the people who feel the same way I do about health, wellness, food purity, and low-toxin living. And I have mentioned before that I’ll be going again this year. In fact, I still have ticket discount codes, so if you are considering going, please contact me.

Another reason to attend: I’ll be speaking this year!

I am so excited to be co-hosting a panel with my friend Anne Brock from Flour Sack Mama and #CleanCouponing and Chef Dennis of Ask Chef Dennis and Good Morning Google+ fame! Our panel is called Green For The Mainstream and is based on our collective experience working with everyday people who are just starting out on this journey toward cleaner living — in food, beauty products, health, wellness, or cleaning products.

Below is the official summary from the ShiftCon web site, but first I have a question for you: what would YOU, as a consumer, want sustainable brands and companies to know about your journey? How could they help you and what do they do to alienate you that should be changed? Please feel free to tweet me your answer, leave a comment below, or message me on my Facebook page!

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Green For The Mainstream ShiftCon 2015 - I'm Speaking! | Living Consciously Blog

Mainstream America is at a crossroads, with chronic disease on the rise and an urgency to protect the planet like never before. Yet, the mainstream consumer is not necessarily ready to change old habits, even if health and home depend on it.

How do we make green truly work for the mainstream and get beyond trendy ideas to what works in the typical American household?

  • Where could you start on your own journey to live a greener lifestyle?
  • How do you, as a thought leader, respond when your audience is intimidated by change?
  • What resources could help you share?
  • How do you talk to your friends and neighbors about this sometimes touchy topic?
  • How could you bring the conversation to your social media spaces?

The Green for the Mainstream workshop will explore how social media outreach can gently transform old habits into new ones while respecting cultural traditions and limited household budgets. We will speak to the influential role of food in our everyday lives. This session will also cover strategies for reaching local communities with relevant messaging about better products and healthier lifestyles while avoiding elitism.

We will tackle the sometimes controversial topic of big brands entering the green/sustainable/organic market space and how that affects the mainstream consumer. Since many organic brands have been consumed by multinational brands, should you be concerned? We’ll cover some key details to look for when discerning quality products.

Whether you consider yourself light green and want to learn more about the ShiftCon movement without feeling overwhelmed, or whether you consider yourself a strong influencer who is looking for creative ways to reach the mainstream, this workshop is for you.

{excerpt from the ShiftCon web site, read entire description here}

#ShiftHappens: Join me at ShiftCon in LA this year!

ShiftCon Social Media Conference - Join me in 2015! Discount codes | Living Consciously Blog

Despite how totally awesome I am sure I make it look, it isn’t easy being green.

Sometimes I wish I didn’t know what was done to the ingredients in our food. Sometimes I wish I didn’t mentally envision the end-of-life (landfill, never biodegrading) of those not-really-disposable plastic products that everyone else seems to be able to use without thinking twice. Or I think how convenient it would be to buy makeup at the drug store without thinking about how I’m absorbing phthalates (endocrine disruptors) through my pores.

It’s times like those that I feel a little crazy. And sometimes a little alone.

But in October of last year, I had an amazing weekend that helped me realize that I am NOT alone. Not only am I not alone, but those of us who are (fortunately or unfortunately) armed with too much information about the toxins and waste in our world don’t have to just sit around and worry about it. Together, we can affect change. We can work with big brands and companies to change the way products are made. We can petition Congress and talk to our representatives about legislation that will protect the purity of our food.

Every time I make my own hand soap or bread or buy alternative products without nasty additives, GMOs, or artificial colors, I am sending a message to the corporations that I am NOT purchasing from. I admit that I get tired of all the DIY and due diligence sometimes. I want it to be easy and fast. So I’m excited to support companies that produce convenience that is responsible, safe, and uses only whole ingredients.

What if all of us who feel this way got together in one place? What if we invited the brands who agree with us to join the conversation? What if we talked about why we want change, what change we want, and helped each other get stronger and more relevant in the movement to shift the paradigm?

We can! It’s called ShiftCon Social Media conference!

Blogger or social media influencer, brand or company: no matter where you are on your journey to a greener, cleaner, healthier lifestyle, I would encourage you to attend ShiftCon social media conference this fall September 26-27 in Los Angeles, California. I am already signed up! If you are considering signing up, I have some great ways for you to save on registration.

1.  This week through March 23, registration is $100 off! Please follow the link and read more about the discount.

2. If you’re reading this after March 23, I still have a $50 off coupon code for you, as my friend! Yep, reading my blog finally pays off. $50 for you, just contact me directly at jenny{at}living-consciously{dot}com for the code.

I hope to see you there!

 NOTE: I am now an affiliate seller of tickets to ShiftCon. If you buy tickets using this link, I get $20 even after your $50 off! Let’s help each other out!

#shifthappens and what happened there

 

#shifthappens ShiftCon social media conference

As I mentioned before, I spent the last weekend in Los Angeles, California with an amazing group of women (and I heard there were some men attendees, but I never directly spoke to any except Gary Hirshberg). We all have different areas of focus; real food, organic, living waste-free, toxicant avoidance, pesticide reform, fitness, wellness, or nutrition. But what we had in common is the desire to shift the paradigm in this country. You can see our social media conversations by searching the #shifthappens hashtag on your favorite social media platform (we’re everywhere!).

I learned from the speakers, discussions, and side conversations this weekend that what we need to do is ask for what we want. It’s that simple. It’s so simple that you can do it too!

We are all in different places on our journeys to live more consciously. When we learn that the things we eat, what we put on our skin, what we buy for our children contain toxins that are making us sick, we can choose to be more and more afraid, to withdraw further into fear and paranoia… OR… Or we can vote with our wallet and seek out alternatives. We can choose not to participate in this cycle of cheap chemicals.

But it doesn’t even have to be as difficult as changing brands: we shouldn’t have to stop going to Starbucks. Instead, we need to be asking Starbucks to change(I did this weekend and I got some Twitter flack for it, as did several others involved in the Starbucks #organicmilknext campaign). I heard over and over from people like Robyn O’Brien and Vani Hari that when enough consumers ask a company to make a change, they respond. Chipolte did. Kraft didSubway did. Disney did.

You might notice those are not small companies, but they changed their ingredients. Why? Not because of regulation or legislation — but due to consumer demand. Of course, we will still work on the legislative front. Right now there are GMO labeling initiatives in Colorado and Oregon. If you are in those states, please vote for labeling!

I, however, am not in a state that is ever likely to vote to label GMO’s. So all I can do is vote with my dollars and ask for change. I’m hoping to document a little more of both sides of my ongoing journey for conscientious change in the next few months, so stick with me!

I’d like to close this post with the trailer for a movie that ShiftCon founder has been working on. I will keep you posted on places you can see this film when it begins showing!

“A New Resistance” Teaser Trailer from Unacceptable Levels on Vimeo.

#ShiftHappens: Going to ShiftCon 2014 this week!

ShiftCon Media Conference 2014 #ShiftHappens

I am beyond excited to be traveling to LA at the end of this week to finally meet so many of my green/holistic/real food blogger friends in real life at the first annual ShiftCon Media conference!! Here’s a quick summary of what the conference is about:

ShiftCon was born out of the idea that together we can create a profound impact on the world around us. We can literally shift how we eat, raise our families and our impact on the environment. That shift has begun, and now it’s time to come together and leverage our collective influence to accelerate that shift. ShiftCon was created to give wellness and eco-friendly bloggers a place to network, share ideas, learn from experts, empower one another and organize their efforts into activism. This is a one-of-a-kind conference bringing together some amazing people with amazing talents and passions. Shift happens, be part of it.

It’s like Leah read my mind when she organized this conference! The agenda pretty much encompasses everything involved in my blogging journey to live consciously. THIS is why I blog, because we have to shift the paradigm. And better yet, at the conference the food will all be organic, GMO-free, and as conscientious as possible. I’ve been speaking to several other attendees and we are pretty sure we can continue to eat grain-free, dairy-free and sugar-free even while at the conference! You know that I have loved my annual giant blogging conference, but there is NO WAY I could have maintained that kind of food purity at that event since I am currently on my liver detox.

At other blogging conferences, I’ve spent half my time in the Expo hall talking to vendors about why they weren’t more environmentally responsible, why they used toxic chemicals, and whether their products contained GMO’s. It will be totally amazing to go to an Expo hall and not be on the defensive!

You can follow me on my journey! I will be live-tweeting from as many of the sessions as I can (follow me on Twitter) and documenting all my amazing blogger friends meetups on Instagram. During the month of October, my Instagram yoga challenge will be #LetsGetFlexy, so be sure to look for yoga poses at the conference — maybe I’ll even incorporate some yogi friends (acro, anyone?)!

There will be some “controversial” speakers like the internet-viral blogger Vani, aka Food Babe. You have to follow me to hear what she says to a group of similarly-minded bloggers!

Feel free to tweet me, leave comments on my Facebook Page, or comment on my Instagram photos with things you’d like me to find out or ask the collective green/holistic/real food bloggers that I know and those that I meet!

Tips for Summer Adventures: Travel or Staycations

This month’s blog sponsor is Allstate 21st Century Prosperity agent Shawn Spalding. Since I know that Allstate has dozens of years experience in auto claims, maintenance, roadside assistance, and that Shawn is probably an expert on saving money (since he’s a financial planner!), I asked him to share some of his best tips for summer adventures, whether you are on the road or not. It might seem a little early, but I asked him this because our family has already planned several road trips for our summer this year! How about you?

Summer Adventure Tips: Travel or Staycations | Conscientious Confusion

Road Trips

  1. Get your car checked!
    A tune up is a good idea. Low tire pressure or dirty air filters can reduce a car’s gas mileage
  2. Save on Gas!
    Use an online calculator, like GasBuddy.com’s Trip Cost Calculator, to help you estimate how much you’ll spend on gas: use your route and your car model’s gas mileage.
    Then use Allstate’s Fuel Finder – fast, easy-to-use gas price locator can help you find low prices at nearby pumps. All the preparations add up to money that stays in your pocket.
    Go easy on the accelerator when the light turns green!
    Keep to the speed limit. Promotes safer driving and more fuel efficiency, but it also helps prevent you from getting a speeding ticket, which can put a dent in any vacation budget.
  3. Pack your roadside emergency kit
    Items to include: snacks and bottled water, plastic trash bags for wind protection and car sickness, first aid kit, cellphone and charger, flashlight and batteries, blankets, waterproof matches and/or a lighter, properly inflated spare tire, jack and lug wrench, jumper cables, signal flares, pocket knife, atlas and state/local road maps, extra quart of high-quality motor oil, hand cleaner, and paper towels.

Can’t head out of town? Plan a Staycation!

Some of the benefits? Saves time (no traffic/no security check-in lines) & saves money (no expensive plane tickets/no checked bag fees).

Get the whole family involved. Encourage everyone to write down an activity on a slip of paper and choose out of a hat.

Activities that are eco-friendly and local

  • Camp out in your backyard
  • Take a walking tour or hike through a local park (I recommend Trinity Audubon Center!)
  • Visit a museum or spot of cultural interest
  • Use public transportation to see the attractions (saves gas and is good for the environment!)
  • Plant a garden
  • Build a composting bin (my post on composting)
  • Organize a Taste Tour (check Dallas Moms Blogs best restaurants for kids here, here, here and here!)
  • Cook new, destination or theme oriented foods at home. Make every evening an entirely different theme-inspired gustatory adventure! (try Central Market Cooking Schools for how-to: Plano or Dallas locations)

Note from Allstate 21st Century Prosperity: We gathered these tips from articles available on the Allstate Blog.

If you have any questions, you can always reach Shawn and his office at 972-980-0865 or shawnspalding{at}allstate.com.
Like them on Facebook and Follow them on Twitter!

Thanks, Shawn and his wonderful office staff! And, happy travels!